Samantha McLean, managing editor at Elite Agent Magazine, joins Real Estate Pros this week to discuss the question - how real is the threat of disruption in real estate? Sam shares a behind the scenes look at what it takes to publish a monthly magazine for thousands of agents around the country and we dissect the recent Elite Agent report titled Getting Ready For 2020 - where six leading business minds shared their thoughts on what the future of real estate might look like.
Chris MacLeod, founder of The Inbound Guide, joins Real Estate Pros this week to discuss how to earn more clients with inbound marketing. We discuss the benefits of ditching the traditional sales funnel mentality for the 'marketing hourglass' methodology and why a strong business and marketing strategy will trump even the greatest idea or tactic every time.
Aaron McMahon, founder of Slim Digital, joins Real Estate Pros this week to discuss how real estate professionals can stand out and cut through the noise on social media. Aaron shares his tips for building client relationships online and how to create content that your local community actually wants to receive.
In the “olden days”, a real estate business could only reach new customers through advertising – in newspapers, TV, radio, Yellow Pages, bulletin boards, flyers and brochures.
This is called outbound marketing and it worked because customers expected it. But that’s no longer the case. It’s now harder to reach customers and they have simply tuned out to advertising and mass media.