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Real Estate Pros Podcast: For Real People Working in Real Estate

30
Jun

85: Gia Le: How A Real Estate Agent Uses Influencer Marketing To Grow Her Audience

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What about rather than trying to market directly to a large group of consumers, you instead inspire influencers to get the word out for you?

Influencer marketing is a type of marketing that focuses on using ‘people of influence’ to drive your brand’s message to a much larger audience. Rather than trying to market directly to a large group of consumers, you instead inspire influencers to share your content - which helps you to reach an audience you couldn't otherwise reach on your own.

In this episode of Real Estate Pros, I’m joined by Gia Le – a real estate professional in Perth, Western Australia. Gia shares how in just six months of starting her real estate career, she has leveraged her relationships with local entrepreneurs and inspirational business people to attract and inspire a loyal audience.

Read the highlights: stepps.com.au/podcasts

25
Jun

84: Josh Cobb: How To Get Buy-in For Content Marketing in Real Estate

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There is nothing more frustrating to the person - or persons - in a real estate business who 'get' content marketing, than to be shut down by other people in their agency who either don’t understand its impact, or think it’s a distraction. 

The best people to create content for your business are the people on the front line. If your property managers or salespeople feature in a piece of inherently helpful content in the form of a blog post, video, podcast or some other form of media, it helps establish them as the definitive authority in their local market far quicker than any advertising or promotional tactics would otherwise achieve and it lets people get to know them before they ever meet.

However, the challenge is getting these people to create any content whatsoever, or, to keep them producing engaging content, consistently over time.

In this episode of Real Estate Pros, we'll explore a simple strategy that will help you get buy-in for content marketing in your real estate business and how to inspire the nonbelievers. 

17
Jun

83: Josh Cobb: How To Launch Your New Real Estate Website With A Bang

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With the high number of agents launching their own websites recently, we’re reminded of another mistake that many real estate professionals make when setting out to build their online presence - they don’t have a launch plan.

In this episode of Real Estate Pros, we'll share some ideas to help inspire you to launch your next real estate website with a bang!

Read the highlights: stepps.com.au/podcasts

10
Jun

82: Josh Cobb: What is Content Marketing & Why Should I Care?

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Chances are you’ve heard about this thing called 'content marketing'. But as with what typically happens when a buzz phrase hits the industry, there are many myths and misnomers about what content marketing actually is. 

In his book ‘Epic Content Marketing’, Joe Pulizzi, the founder of the Content Marketing Institute describes content marketing as ‘the art of communicating with your clients and prospects without selling and instead of pitching your services, you are delivering information that makes consumers more intelligent or perhaps entertaining them to build an emotional connection.’

In this episode of Real Estate Pros, we'll explore the definition of content marketing, how to apply the core tenets of content marketing in your real estate business and the challenge moving forward for those who don't.

Read the highlights: stepps.com.au/podcasts.

3
Jun

81: Josh Cobb: Real Estate With A Side of Truth For Industry Professionals

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Every year, Roy Morgan Research produce a study called the Image of Trusted Professions where they ask Australia's who they trust. According to the 2016 results, real estate agents are ranked 28 out of 30 when it comes to trustworthiness – the same result for the past four years in a row.

Instinctively, we’re all aware of the public perception of people in real estate but every year this report comes out, we’re reminded yet again of what the Australia public thinks of our industry professionals. Agent review platforms are now front and center of the real estate conversation in this country and whether you like it or not, we as real estate professionals let this happen.

In this episode of Real Estate Pros, we'll look at one stunning marketing example that fundamentally changed the perception of another industry heavyweight and the lessons for us as real estate professionals.

Read the highlights: stepps.com.au/podcasts