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Real Estate Pros Podcast: For Real People Working in Real Estate

25
Nov

106: Josh Cobb: Real Estate Agents Embrace Influencer Marketing

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Influencer Marketing is defined as a type of marketing that focuses on using key leaders, people of influence, to drive the brand's message to a target market. Rather than marketing directly to a large group of consumers, you instead inspire, hire or pay influencers to get out the word for you.

It's an effective strategy being widely adopted by real estate agents and teams as it becomes harder to earn attention in someone's crowded letterbox, inbox and social media newsfeed.

In this episode of Real Estate Pros, we discuss 'what is influencer marketing', real-world examples and why adopting this approach can help you reach an audience that you couldn't otherwise reach on your own.

Read the highlights: stepps.com.au

17
Nov

105: Josh Cobb: Facebook Live Video - What Real Estate Agents Need To Know

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Have you heard of Facebook Live video? Do you want to use Facebook Live for your real estate business?

Facebook Live lets you connect with your clients, prospects and followers by sharing real-time video of what you’re seeing and doing. 

In this episode of Real Estate Pros, you'll learn why Live video on Facebook out-performs all other content types, how real estate agents are using it to market themselves or their business and why you should consider it for your business sooner rather than later.

Read the highlights: stepps.com.au/podcasts

11
Nov

104: Josh Cobb: Why Email Beats Social Media In Real Estate

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If you listen to the hype, email has died a thousand deaths and social media is the most effective digital channel in business today. But the reality however, is a very different story.

According to a study released on 8 November 2016, email is the clear winner across all key business measures including organic reach, consumer preference and return-on-investment.

Email is still the number one channel that consumers use to communicate with brands online and agents who are ditching email for social media are probably losing business they didn't know they could get.

In this episode of Real Estate Pros, we discuss the results of this new research, why email beats social media in real estate, why it's important to start growing your email list and what content you should be providing to your subscribers.

Read the highlights: stepps.com.au/podcasts

4
Nov

103: Josh Cobb: How This Real Estate Agency’s Website Outranks Most

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According to Google Analytics benchmarking figures, the average real estate agency website in Australia receives 500-800 visitors per month.

Compare this with our major portals, such as domain.au and realestate.com.au, who receive between 1.5 – 3 million visitors per month respectively, and we would likely all agree that our own websites simply don’t come close when it comes to attracting people who are searching for property. 

In this episode of Real Estate Pros, you'll learn why prioritising your listings on your own website could be costing you business and we explore an approach by one particular agency that could help you cut through the noise and drive more prospects to your site - that means potential vendors and landlords.

Read the highlights: stepps.com.au/podcasts