As 4,000 real estate professionals converge on the Gold Coast Australia this weekend for the AREC Conference 2017, I want to talk to you about a trend that will most likely not be covered at length. It’s a trend on the rise in a number of other industries around the globe and one that I think we’ll be hearing a lot more about in the coming months and years.
Read the highlights: stepps.com.au/podcast
We would (probably) all agree that social media can be really fun from a personal perspective but when it comes to using social media for business, there is an entirely different purpose behind everything you post.
It can be tempting to focus on the number of 'likes' you have or how much engagement you get as a measure of success. But if you're using social media for business (and you are!), these 'vanity metrics' can’t be the be-all, end-all of your social media efforts.
In this episode of Real Estate Pros, we look at what you should be measuring to determine if social media is contributing value to your business, or a useless distraction.
Read the highlights: www.stepps.com.au/podcast
Are you considering a new website?
Whether you're an individual agent or an office looking to build a new website, 'how much will it cost' is likely the first thing on your mind.
On this episode of Real Estate Pros, we'll outline three different types of real estate websites to cater for any budget.