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Real Estate Pros Podcast: For Real People Working in Real Estate

22
Jul

121: Josh Cobb: Real Estate Business & The ‘Show, Don’t Tell’ Marketing Strategy

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'Show, don't tell' is one of the most powerful marketing strategies in real estate today.

Much like in the movie Inception, your goal is to plant an idea in the mind of your prospective clients (or new team members) without them being fully aware of it. Someone is more likely to perform an action when it’s inspired by their own idea, not someone else telling them to.

In this episode of Real Estate Pros, we explore the 'show, don't tell' marketing strategy and examples of how you can apply it in your business to attract (and retain) clients and staff.

Read the highlights: stepps.com.au/podcast

7
Jul

120: Josh Cobb: Disruption In Real Estate: Why We’re Having The Wrong Conversation

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"Instant coffee is no longer fast enough." 

This quote by Matt Church is true for many consumers. People want things NOW. 

Speed is a huge differentiator in business today and technology and software has certainly helped many companies deliver this much desired resource to consumers. But while speed is an important factor, it’s actually not what most customers put at the top of their priority list. Especially in real estate.

On this episode of Real Estate Pros, we debate why the real estate industry is having the wrong conversation about disruption and why if businesses don't evolve quickly they may find themselves on the wrong side of history.