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Real Estate Pros Podcast: For Real People Working in Real Estate

18
Aug

123: Josh Cobb: Property Portals, Facebook & Your Real Estate Business

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“Whoever gets to scale with data centric businesses has a natural advantage - a monopolistic tendency.”

These are the words of Adrian Turner of the CSIRO in a recent documentary on the ABC titled 'The AI Race' - where business leaders and tech experts explored how Artificial Intelligence is changing jobs and impacting the value of businesses in every industry.

Turner's argument suggests that businesses ought to focus on owning their data and direct access to consumers or allow 'monopolistic' platforms to continue to thrive.

In this episode of Real Estate Pros, we discuss the influence of our major property portals, the growing influence of Facebook and how some agents are leveraging its targeting capabilities to drive traffic to their own platforms and to generate enquiries at a lower cost.

Read the highlights: stepps.com.au/podcast

4
Aug

122: Josh Cobb: The Biggest Social Media Myth In Real Estate

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Social media is inherently buzz-worthy. It’s what everyone in real estate is doing, and what everyone’s talking about. Unfortunately, some of the things being said about social media, particularly social media marketing, are not as true as we have been led to believe.

In fact, some of these misinterpretations could actually be preventing your business from maximizing the benefits of this powerful online marketing tool.

In this episode of Real Estate Pros, we discuss real estate's love affair with social media and the one big myth that could be holding your business back.

Read the highlights: stepps.com.au/podcast