Episodes
Friday Nov 17, 2017
132: Josh Cobb: Social Media In Real Estate: Does Size Really Matter?
Friday Nov 17, 2017
Friday Nov 17, 2017
For some real estate agents, growing a massive social media following takes precedence over anything else on those platforms. This leaves me to ask, when it comes to followers and "Likes," does quantity trump quality?
We recently sat down with an agent who has over 5,000 followers on Facebook, 10,000 on Instagram and 5,000+ LinkedIn connections. But although he appeared to be 'crushing it' on social media, nothing was what it seemed.
On this episode of Real Estate Pros, we explore the real estate industry's obsession with social media and why your focus could be hurting your marketing efforts.
Thursday Nov 09, 2017
131: Ian Campbell: How Artificial Intelligence Is Shaping The Future Of Real Estate
Thursday Nov 09, 2017
Thursday Nov 09, 2017
There are only a few industries left in which automation isn’t threatening job roles. That’s a pretty scary thought, right? Well, don’t panic just yet.
According to The Future of Employment: How Susceptible Are Jobs to Computerisation?, it is jobs that are highly reliant on social and negotiation skills that are less threatened by automation.
BUT! If you and your team are too busy performing mundane repeatable tasks while your competitors are the ones who are face-to-face with clients and prospects, delivering a better customer experience, your chances of being disrupted are highly likely.
On this episode of Real Estate Pros, we interview Ian Campbell, founder and CEO of Aire - a software company focusing on solving big problems for the real estate industry. Ian and his team have built the first ever digital assistant for real estate, Rita, who can outperform a human counterpart at a range of tasks and deliver an amazing customer experience across digital channels. Ian shares his background in the industry and we look at how artificial intelligence is shaping the future of real estate.
This is an interview you don't want to miss!