In the past, you (or your company) only had a few channels on which to market your services. These included direct mail, phone, direct fax, TV, radio and newspapers. Back then, you only had to compete for attention against other real estate agents.
Today, the media landscape is fragmented into thousands of different channels and with the rise of social media, you're not just competing for attention against other real estate agents. You're also competing for attention in the same newsfeed as people's friends, family and the causes they support. This has led many brands to explore a "new" approach to marketing. Well, new in the sense that it's been around for hundreds of years, but only now is it more relevant than ever.
On this episode of Real Estate Pros, we're going back in time to discuss how marketing was done in the 'olden days', why things changed when TV came along and why so many brands today are marketing like it's 1885.
Read the highlights: stepps.com.au/podcast