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Real Estate Pros Podcast: For Real People Working in Real Estate

22
Jul

121: Josh Cobb: Real Estate Business & The ‘Show, Don’t Tell’ Marketing Strategy

July 22, 2017
00:0000:00

'Show, don't tell' is one of the most powerful marketing strategies in real estate today.

Much like in the movie Inception, your goal is to plant an idea in the mind of your prospective clients (or new team members) without them being fully aware of it. Someone is more likely to perform an action when it’s inspired by their own idea, not someone else telling them to.

In this episode of Real Estate Pros, we explore the 'show, don't tell' marketing strategy and examples of how you can apply it in your business to attract (and retain) clients and staff.

Read the highlights: stepps.com.au/podcast