Real Estate Pros Podcast: For Real People Working in Real Estate

134: Karin Forster: Branding In Real Estate: A Guide to Defining and Building a Powerful Brand

Every day, real estate businesses and individual agents fight for share in the marketplace, the attention of their prospects, and sales. Sadly, in the eyes of many consumers, every real estate business does the same thing and only the strongest brands survive and thrive.

Among the strongest are the brands that just "get it." They know who they are, who their prospects are, and how to reach their prospects in a way that speaks to them and encourages loyalty. But they don't stop there. Powerful brands always grow. They understand that to stay ahead, they must evolve as technology changes along with the way consumers think and buy. 

To explore the steps you need to take to build a powerful real estate brand, I interview branding strategist and advisor Karin Forster.

On this episode of Real Estate Pros, Karin explains the steps to successfully re-branding your business, starting a new brand from scratch or building your personal brand as an individual agent.

133: Josh Cobb: 3 Digital Marketing Must-Haves For Real Estate Agents In 2018

When it comes to digital marketing in real estate, we’ve seen a lot of new ‘things’ this year. From the developments in Facebook Advertising tools for promoting properties to the launch of countless agent comparison sites and property portals. It can be easy to be seduced by shiny new platforms and tools that promise to deliver more leads to agents, more often. 

 

Something that our team have been focusing on heavily this year is educating agents on how to have less of a reliance on other platforms for new business opportunities. It's something that we’re super passionate about and from the exciting results we’re seeing with our own clients or agents who have attended our training in 2017 and have implemented the key learnings themselves, it’s a mission we’ll push even harder next year. 

 

On this episode of Real Estate Pros, we share three digital marketing must-haves for agents in 2018 that will deliver you more leads, more referrals and less of a reliance on other platforms for new business opportunities. 

 

Show notes -> stepps.com.au/podcast

132: Josh Cobb: Social Media In Real Estate: Does Size Really Matter?

For some real estate agents, growing a massive social media following takes precedence over anything else on those platforms. This leaves me to ask, when it comes to followers and "Likes," does quantity trump quality?

We recently sat down with an agent who has over 5,000 followers on Facebook, 10,000 on Instagram and 5,000+ LinkedIn connections. But although he appeared to be 'crushing it' on social media, nothing was what it seemed. 

On this episode of Real Estate Pros, we explore the real estate industry's obsession with social media and why your focus could be hurting your marketing efforts.

131: Ian Campbell: How Artificial Intelligence Is Shaping The Future Of Real Estate

There are only a few industries left in which automation isn’t threatening job roles. That’s a pretty scary thought, right? Well, don’t panic just yet.

According to The Future of Employment: How Susceptible Are Jobs to Computerisation?, it is jobs that are highly reliant on social and negotiation skills that are less threatened by automation.

BUT! If you and your team are too busy performing mundane repeatable tasks while your competitors are the ones who are face-to-face with clients and prospects, delivering a better customer experience, your chances of being disrupted are highly likely.

On this episode of Real Estate Pros, we interview Ian Campbell, founder and CEO of Aire - a software company focusing on solving big problems for the real estate industry. Ian and his team have built the first ever digital assistant for real estate, Rita, who can outperform a human counterpart at a range of tasks and deliver an amazing customer experience across digital channels. Ian shares his background in the industry and we look at how artificial intelligence is shaping the future of real estate. 

This is an interview you don't want to miss!

130: Aimee Engelmann: Real Estate Virtual Assistants & The Future Of Outsourcing

Let’s face it - we’re all looking for shortcuts to help manage our real estate businesses more efficiently and effectively. One of the best ways to make your daily activities run more smoothly is outsourcing - having someone manage the repeatable tasks for you - allowing you and your team to focus on only high-value activities.

While some businesses continue to sit on the sidelines of outsourcing, debating whether or not to give it a go, there are many businesses who have quietly been getting on with the job of building their offshore teams.

On this episode of Real Estate Pros, we're joined by Aimee Engelmann, CEO at Beepo - an outsourcing company specialising in real estate. We discuss the tasks that are currently being performed offshore for Australian real estate businesses and the steps you should take if you're considering outsourcing. 

Stick around until the end! Aimee has a very special offer for our listeners.

129: Joe Pulizzi: Real Estate & Content Marketing: Why It's The Only Marketing Left

Are you concerned about the growing influence of the major real estate portals, agent review sites and lead generators? What if there was something you could do to rely less on those platforms for new business opportunities?

What if that 'something' was a marketing strategy that's actually been around for hundreds of years, and more recently has become one of the most talked about terms in digital marketing? 

On this episode of Real Estate Pros, we're joined by Joe Pulizzi, founder of the Content Marketing Institute and the guy who invented the term 'content marketing'. We discuss why content marketing is so different to traditional advertising and why it could be the only marketing left if you want to rely less on the big online platforms for new business opportunities into the future.

128: Josh Cobb: Why Your Marketing Numbers Could Be Damaging Your Brand

When you are not getting the results you want, it is tempting to throw out the marketing tactic you are using and jump to another. 

You don’t need to look far for a real estate agency website with a blog that hasn’t been updated in over two years or a social media page that hasn’t been posted to in months. Just because something isn’t driving new business right away, doesn’t mean it won’t later.

On this episode of Real Estate Pros, we discuss why cutting a marketing initiative short could have spelt long-term brand damage for one particular real estate business.

Read the highlights: stepps.com.au/podcast

127: Josh Cobb: 3 Simple Ways To Improve Your Google Ranking

How many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in a Google Search can be a lead generating machine.

Think about it. Google is where most people go when they are researching. What if there was a way to get the pages of your company website on that coveted first page? Well there is…

On this episode of Real Estate Pros, you'll learn 3 simple ways to improve your Google ranking - without the need to bother your web developer or SEO team. 

Read the highlights: stepps.com.au/podcast

126: Josh Cobb: How Netflix Went From Zero To $60 Billion In 20 Years

Very few companies have led the spawn of an entire industry, and still managed to stay ahead of the curve, like Netflix. 

The video-streaming giant marks its 20th anniversary this year, touting a valuation of $60 billion. That works out to about $3 billion of added market value a year. But as impressive as Netflix's growth has been, it's their founder Reed Hasting’s vision for the future that is truly inspiring. 

On this episode of Real Estate Pros, we discuss Netflix's rise to fame, why Hasting's pivoted the company in the year 2000 and the lessons for our beloved real estate industry from a company that's grown from zero to $60 billion in 20 years.

Read the highlights: stepps.com.au

125: Josh Cobb: Audience: The Business Model Of The Future

What would it mean for your business if you owned direct access to an audience of homeowners who love your marketing so much they actually looked forward to getting it from you?

What if instead of paying other people (media companies) for the privilege to access their audience, you could communicate with your own, for free, whenever you like?

On this episode of Real Estate Pros, we share the story of a brand who became the largest media company in their industry. We discuss how they did it and why there is a growing trend toward brands turning into media companies in many industries all over the world.

Read the highlights: stepps.com.au/podcast