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Real Estate Pros Podcast: For Real People Working in Real Estate

25
Feb

67: Josh Cobb: The Rise Of Online Ratings & Reviews In Real Estate

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There used to be a time where someone would pick up the phone, send you a fax, speak to you in person or even write you a letter to tell you about their experience with your company.

But more often than not today, your clients – past and present – are instead jumping onto social media, Google or any number of real estate review sites available today, to check you out or voice their opinion about your brand to thousands of others.

In this episode of Real Estate Pros, we'll explore the rise of online ratings and review sites in real estate and a strategy to dominate your competition.

19
Feb

66: Jay Baer: How To Use Complaints To Strengthen Your Real Estate Business

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In this episode of Real Estate Pros, we're joined by New York Times best-selling author Jay Baer to help us understand why embracing complaints about you or your company can strengthen your real estate business. We'll explore the extensive study Jay conducted in partnership with Edison Research behind why people complain about businesses, the different channels they use to complain and the strategies you can apply in your business to turn "haters" into raving fans.

Read the highlights: www.stepps.com.au/podcasts
12
Feb

65: Josh Cobb: A Marketing Strategy That Still Dominates 130 Years Later

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Marketing in real estate today is harder than ever and it's getting harder to cut through the clutter.

Our customers have hundreds of different channels they can go through to get information and if we don’t create something that’s interesting to them, they’re going to forget all about us and they’re going to go somewhere else.

In this episode of Real Estate Pros, you'll hear the true rags-to-riches story of a 130-year-old company and how one of their marketing strategies - started all those years ago - still dominates their competition today.

The good news? There are very few real estate professionals doing it.

5
Feb

64: Josh Cobb: Your Real Estate Website Is Another Salesperson On The Road

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Even while you sleep, your website is out there 24/7 spruiking your business. 

It never sleeps, never asks for a pay rise and never asks to go on holidays. At the end of the month – just like a good real estate agent would – it’s giving you the results from the hard work it’s put in over the past few weeks.

If just one more person filled in a contact form on your website to sell or manage their property, it could potentially add tens of thousands of dollars worth of commission to your business.

In this episode of Real Estate Pros, we'll explore the importance of treating your real estate website like another salesperson on the road and actionable tips to generate more traffic, more email subscribers and ultimately leads for your business.

Read the highlights: www.stepps.com.au/podcasts