Episodes
Friday Apr 29, 2016
76: Josh Cobb: How Real Estate Agents Are Using Data To Earn More Clients
Friday Apr 29, 2016
Friday Apr 29, 2016
Traditionally, only big brands and publishers had access to consumer data to sell their products or services. They use that data to be more specific to the people that actually matter to their business instead of what we typically do in real estate which is we try to convince everyone that now is the time to sell.
Today, small businesses like yours have this data at your fingertips, but sadly, very few real estate professionals are tapping into it.
In this episode of Real Estate Pros, we'll explore how real estate agents are using data as their ultimate marketing advantage.
Friday Apr 22, 2016
75: Josh Cobb: What The Latest Facebook Changes Mean For Real Estate Agents
Friday Apr 22, 2016
Friday Apr 22, 2016
According to the Public Relations Institute of Australia, there are 15 million active Facebook accounts here in Australia and the average user spends 1 in every 5 minutes per day on Facebook. That’s 4.8 hours every day!
The latest statistics from Facebook themselves show that almost half of those Facebook users only ever log in from their mobile device – up 21% year on year. Which means by this time next year, we could see two-thirds of people on Facebook using only their mobile device to log in to their account.
For you as a real estate professional in the age of 'mobile-first', the latest changes at Facebook open up a whole new set of tools to market and operate your business more effectively and more cost-effectively than ever before.
In this episode of Real Estate Pros, we'll explore three big changes to Facebook aimed to help improve the customer experience and marketing of your business.
Thursday Apr 14, 2016
74: Josh Cobb: How Real Estate Agents Are Winning Attention With Siri
Thursday Apr 14, 2016
Thursday Apr 14, 2016
"If you're not answering customer questions on your website, you could be losing clients you didn't know you could get."
More than two million searches on Google every month - in Australia alone - are real estate related*. Every day, more of us are doing hands-off, keyboardless searches. We already use voice to ask questions in our phones and we’re now talking to the dashboard in our cars.
Voice-based searches are on the rise and tech giants like Apple and Microsoft are in a race to be first-to-market.
The research into this technology so far shows that voice-based searches typically contain longer questions - so jamming a website (or your Google Ads) full of keywords is not going to cut it against a website that delivers a headline with the answer to a question that someone is asking.
In this episode of Real Estate Pros, we’ll explore the growth of voice-based search and how you can position your agency at the top of the list when someone is looking for the answer to a burning real estate question.
Friday Apr 08, 2016
Friday Apr 08, 2016
You won’t go to a conference or seminar in real estate today without hearing a trainer, consultant or coach talk about the importance of knowing your ‘Why’. You might already know what it is for you, but is your 'Why' really big enough? Is it based on doing whatever it takes to succeed at the expense of the things you care most about?
In this episode of Real Estate Pros, we explore a very simple formula for why we are inspired by some people, leaders, messages and organizations over others - and how you can create a more powerful 'Why' that will make you unstoppable in real estate.
Thursday Mar 31, 2016
72: Josh Cobb: How To Use Google As Your Best Marketing Tool In Real Estate
Thursday Mar 31, 2016
Thursday Mar 31, 2016
In 2015, there was 2.5 million real estate related searches on Google in Australia – every month!
The best person to answer those real estate related questions is… you guessed it… you. You are on the front line of our industry. You are the person with all of the insight in your local market.
But the sad reality for real estate professionals is the overwhelming majority of search traffic is going to industry providers such as the major portals and news sites – not real estate agency websites. They are the ones answering the questions that people are asking.
The opportunity for you as a real estate professional is to become the leading informational provider in your local market by leveraging Google – just like the big players do.
And the best part is, hardly anyone else is doing it.
I recently gave a presentation at Elite Agent Magazine’s Transform program – joining John McGrath, Claudio Encina and an impressive panel of coaches – where I shared one simple strategy that – if done consistently over time – will dominate your competition online.
This episode of Real Estate Pros is thanks to the team at Elite Agent - watch the full video here.