Real Estate Pros Podcast: For Real People Working in Real Estate

One of the hardest things to do as a real estate professional when it comes to marketing is to keep coming up with new content ideas for our blogs, social media and email marketing campaigns.

In this episode of Real Estate Pros, we look at four ideas for creating more relevant marketing in real estate.

Read the highlights: stepps.com.au/podcasts

It is no longer possible for people in the business of real estate to ignore the proliferation of social media – a powerhouse of engagement and connection at the world’s, and your customers’, fingertips.

This is the overarching message we received when we conducted our Real Estate Industry Social Media Marketing Report.

In this episode of Real Estate Pros, we look at the results of our research and the state of social media marketing in the real estate industry - from the perspective of real estate professionals themselves.

Read the highlights: stepps.com.au/podcasts

Is your marketing so useful that people would actually pay for it? Are you adding value outside of the products and services you sell?

In this episode of Real Estate Pros, we look at three very different companies who dominate their competitors with highly relevant and inherently helpful marketing.

Read the highlights: stepps.com.au/podcasts

In the beginning, marketing in real estate was dominated by advertising and that meant buying media. It meant buying space in newspapers and hoping consumers would notice before they turned the page. It meant buying time on TV and hoping consumers would keep watching when the show cut to a commercial break. 

But today, the more you shout and jam your advertising in front of people’s face, the less people are going to listen. While that might have worked years ago, those days are definitely over.

In this episode of Real Estate Pros, we'll explore the history of marketing in real estate - how it was done and why it probably won't work on its own in the future.