Real Estate Pros Podcast: For Real People Working in Real Estate header image 1

Real Estate Pros Podcast: For Real People Working in Real Estate

28
Jul

89: Josh Cobb: Your Social Media Followers & Email Subscribers Are Not Leads… Yet.

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You don’t see a rockstar stand on stage and after the first song, try and sell you tickets to their next show. 

Musicians spend years building trust with an audience without asking for anything in return but when they do finally release that new album or round of concert tickets, there’s no shortage of people lining up to buy their stuff.

There is no shortage of real estate agents who are spamming their social media followers and email subscribers with coupons & come-ons.

But here's the thing...

Your social media audience and email subscribers are not leads... yet. Instead of trying to convert them, why not educate and entertain them?

In this episode of Real Estate Pros, we discuss how creating compelling content, consistently over time, will convert your social into clients for life.

21
Jul

88: Kylie Davis: New Real Estate Business Models vs Technology: Which is The Bigger Threat?

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According to a study conducted by Elite Agent in 2015, real estate is set to be one of the most disrupted industries in Australia and New Zealand with 82% of real estate jobs at risk of digital disruption by 2032 compared with 44% of Australian jobs generally. 

While introducing technology that reduces costs is a no-brainer, the next wave of change for agents requires greater imagination. The next wave – which is already upon us – requires a reimagining of the traditional business models to put customer expectations – not business comfort - at their centre.

In this episode of Real Estate Pros, we're joined by Kylie Davis - the Head of Property Services Marketing at CoreLogic to discuss The Future of Real Estate and Property Finance Industries Report 2016. Co-authored by Kylie, this comprehensive report identifies five major technology trends that are already being felt by real estate agents, the next big things in real estate technology and how new business models could potentially be more of a disruptor than technology itself.

Read the highlights: stepps.com.au/podcasts

14
Jul

87: Josh Cobb: Why You Need To Stop Building A Database & Start Building An Audience

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In real estate, we create a lot of content. We print a hell of a lot of paper with our listings, our agent profiles and calls-to-action about why someone should list and sell with us. We as real estate professionals are advertising machines.

But if we all stopped all that today, would anyone miss it? Would anyone care that their letterboxes or email inboxes would no longer be filled with our marketing 'fluff'? We would likely all agree that the answer to this question is no.

In this episode of Real Estate Pros, we discuss the difference between having a database of contacts versus having an audience of loyal fans - including a real life example of one agent who - in just 12 months after returning to the industry - has built a following of 8,000 subscribers.

Read the highlights: stepps.com.au/podcasts

7
Jul

86: Josh Cobb: Why Facebook’s Latest Changes Are Bad News For Real Estate Agents

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With the latest changes to Facebook's algorithm, some experts and those close to Facebook headquarters are predicting that organic reach for Pages will reach 0%. If that’s true, what that means for your company Page is that if you’re not paying to promote your content on Facebook, your content will not be seen by no one.

Unless you are consistently producing viral content, it’s about to become almost impossible for you to reach your followers organically on Facebook.

In this episode of Real Estate Pros we discuss the latest official statement from Facebook regarding how your company Page reach will be impacted when its latest algorithm changes take affect in the coming weeks and months.

Read the highlights: stepps.com.au/podcasts