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Real Estate Pros Podcast: For Real People Working in Real Estate

26
Aug

93: Josh Cobb: The Rise Of Digital Real Estate Media: Agents Taking Back Control

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Before the 90’s, there were only a few channels that brands could communicate with consumers. These channels included direct mail, fax, phone, television, radio, billboards, magazines or newsletters. It used to be that media companies held all the power because they controlled these distribution channels and the audience.

Traditionally we would need to pay these media companies for the privilege to reach an audience on these channels. But this is certainly no longer the case. With a seemingly endless number of channels where our brand can have a presence today, we can all act like a media company ourselves with little to no help from the media. Armed with a smartphone and a Facebook account, anyone can be a publisher.

In this episode of Real Estate Pros, we discuss the advantages of building your own audience instead of paying our industry's media for the privilege to get in front of theirs.

Read the highlights: stepps.com.au/podcasts

18
Aug

92: Josh Cobb: Why Looking Outside Of Real Estate Is Good For Business

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By looking at how other industries and professions are successful, and applying it to real estate, we open up a whole new world of competitive advantage and fresh thinking.

If we only look inside our own industry for new ideas, real estate as we know it could very well change around us. The threat of disruption in most other industries has come from outside of those industries and it would extremely naive of us to think it could never happen to us.

In this episode of Real Estate Pros, we discuss why looking outside of real estate for marketing and customer service inspiration is good for business, and two events you may like to consider attending in 2017 where such ideas and inspiration are in abundance.

Read the highlights: stepps.com.au/podcasts

11
Aug

91: Josh Cobb: The Ingredients For Contagious Online Real Estate Marketing

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If your competitors are targeting the same audience online with their special offer (and they are!), what makes your company so special?

According to an extensive study conducted by marketing professor Jonah Berger, there is set of common ingredients for why things go viral.

In this episode of Real Estate Pros, we discuss why some brands and influencers get noticed, followed and talked about more than others.

Read the highlights: stepps.com.au/podcasts

4
Aug

90: Josh Cobb: Why You Need A Marketing ‘Not’ To Do List

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How many different ways do you market your business? From this list, how many are working for you? Honestly.

With so many channels out there today that your company can use for marketing purposes, but only a small number of channels that your actual customers engage with, we need to be selective about the channels we use. 

More marketing is most often never better. 

In this episode of Real Estate Pros, we discuss the importance of a marketing 'not' to-do-list and why focusing on what you can measure, will produce better results with less work.

Read the highlights: stepps.com.au/podcasts