Real Estate Pros Podcast: For Real People Working in Real Estate header image 1

Real Estate Pros Podcast: For Real People Working in Real Estate

29
Sep

98: Josh Cobb: Real Estate & The Public Perception: Who Cares?

00:0000:00

Marketing, and winning attention as a real estate professional, is harder than ever. It's harder than it was yesterday, way harder than a year ago and ridiculously harder than five years ago.

One major contributing factor is the public perception of our industry. Real estate professionals, in the eyes of many, are simply not trustworthy. That makes getting someone to pay attention to our marketing extremely difficult.

In this episode of Real Estate Pros, we discuss and dissect a marketing strategy that dramatically improved perception scores across all areas of an entire worldwide brand.

Read the highlights: stepps.com.au/podcasts

23
Sep

97: Josh Cobb: Are Real Estate Websites Really Worth It Anymore?

00:0000:00

A joke among digital marketers goes… “The best place to hide a dead body is on the second page of Google.”

Nobody looks there, right?

So when our real estate portals release new products, such as Agency Profiles, they say help us rank higher in search results, what’s the point of having our own real estate website anymore?

In this episode of Real Estate Pros, we discuss why going all-in with the major portals, at the neglect of your own website, is a very slippery slope. And we ask the question, is there a better way?

Read the highlights: stepps.com.au

17
Sep

96: Josh Cobb: The Death of Two More Social Media Platforms

00:0000:00

How would you feel if you had spent years building a loyal audience on social media and the platform decided one day to shut down indefinitely? Would you be mad? Would you be upset that you could no longer reach those loyal fans you worked so hard to get? 

Well, this is exactly what happened for users at two popular social networks recently.

In this episode of Real Estate Pros, we discuss why building an audience on platforms you don't own could be putting your business at risk and we ask the question, is there a better way?

Read the highlights: stepps.com.au/podcasts

9
Sep

95: Josh Cobb: The Real Estate Content Marketing Success Formula

00:0000:00

World renowned marketing expert Seth Godin famously said a few years ago “Content marketing is the only marketing left.” 

Consumers today have all the power. They have all the information that, traditionally, only we as real estate agents could provide. Today, if you’re not creating value outside of the real estate transaction, it’s going to be very difficult to get attention. This is where content marketing can provide the ultimate competitive advantage. 

In this episode of Real Estate Pros, we discuss six steps to content marketing success in real estate, why it's important, and how to stand out in a noisy marketing landscape.

Read the highlights: stepps.com.au/podcasts

1
Sep

94: Josh Cobb: What New York Taxi Drivers Can Teach Us About Disruption

00:0000:00

Much of the legislation surrounding ride-sharing apps in Australia revolves around compensating our taxi industry for the projected losses they’ll incur as more people adopt services such as Uber.

On the contrary, when Uber arrived in New York, instead of complaining or relying on government handouts, taxi drivers simply started competing and Uber have had to reduce their prices by up to 30% in order to win market share.

In this episode of Real Estate Pros, we discuss why there's no use competing on price when it comes to disruption in real estate and what New York taxi drivers can teach us about their continued success in an already disrupted industry.

Read the highlights: stepps.com.au/podcasts