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Real Estate Pros Podcast: For Real People Working in Real Estate

28
Oct

102: Josh Cobb: The (Hard) Truth About Facebook For Real Estate

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Do you want a bigger Facebook audience? Are you looking for ways to bring attention to your business on Facebook?

The primary objective for many real estate professionals, when it comes to social media marketing, is to get more ‘Likes’. But, does having more ‘Likes’ guarantee more revenue or profit for your business? In our recent Real Estate Industry Social Media Marketing Report, 85% of real estate professionals said they use social media to market their business, but only 22% said they could measure a return on investment - from both time and money.

In this episode of Real Estate Pros, we discuss why success on social media may just not be determined by how many followers you have. And we ask the question, is social media actually worth it for business purposes?

Read the highlights: stepps.com.au/podcasts

20
Oct

101: Josh Cobb: The First Media Company To Sell Real Estate?

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Historically, the media has always captured the attention of consumers. Successful media companies produce great content and smaller brands today are starting to think the same as marketing, and earning attention from consumers, becomes more difficult.

In this episode of Real Estate Pros, we dissect the success of a brand who have gone all in with a media company business model, and we ask the question, could this work in real estate?

Read the highlights: stepps.com.au/podcasts
13
Oct

100: Josh Cobb: How We Grew Our Audience To 42,000 Email Subscribers

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If you're a real estate professional, you've been taught the value of a database and the importance of nurturing your clients and prospects with helpful information until the opportunity arises to list their property.

The challenge, especially for those new to the industry, is getting people onto your database in the first place.

In this special episode #100 of Real Estate Pros, we're taking you on a rare look behind the scenes of how we grew our email audience to 42,000 subscribers - an effective strategy that more and more agents are starting to add to their weekly marketing activities.

Read the highlights: stepps.com.au/podcasts

6
Oct

99: Josh Cobb: Email Vs. Social Media Marketing: Which Is Better In Real Estate?

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Take a moment to think about your online marketing activities. If you’re like many other real estate agents, a good amount of your time is probably spent on social media – writing status updates, boosting your posts, monitoring your engagement and replying to comments. Now, take a moment to think about the time you spend on email marketing – growing your list, publishing helpful content to your website, and looking at analytics on your list growth and engagement.

If you’re spending the majority of your time on social media, and little to no time on building an email list, it could be a potentially tragic mistake that is costing you leads.

In this episode of Real Estate Pros, we look at which channel is more effective when it comes to marketing ROI, and how one top performing agent added 600 new contacts to his email list - via his website alone - in just 90 days.

Read the highlights: stepps.com.au