Episodes
Thursday Sep 28, 2017
127: Josh Cobb: 3 Simple Ways To Improve Your Google Ranking
Thursday Sep 28, 2017
Thursday Sep 28, 2017
How many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in a Google Search can be a lead generating machine.
Think about it. Google is where most people go when they are researching. What if there was a way to get the pages of your company website on that coveted first page? Well there is…
On this episode of Real Estate Pros, you'll learn 3 simple ways to improve your Google ranking - without the need to bother your web developer or SEO team.
Read the highlights: stepps.com.au/podcast
Saturday Sep 23, 2017
126: Josh Cobb: How Netflix Went From Zero To $60 Billion In 20 Years
Saturday Sep 23, 2017
Saturday Sep 23, 2017
Very few companies have led the spawn of an entire industry, and still managed to stay ahead of the curve, like Netflix.
The video-streaming giant marks its 20th anniversary this year, touting a valuation of $60 billion. That works out to about $3 billion of added market value a year. But as impressive as Netflix's growth has been, it's their founder Reed Hasting’s vision for the future that is truly inspiring.
On this episode of Real Estate Pros, we discuss Netflix's rise to fame, why Hasting's pivoted the company in the year 2000 and the lessons for our beloved real estate industry from a company that's grown from zero to $60 billion in 20 years.
Read the highlights: stepps.com.au
Saturday Sep 16, 2017
125: Josh Cobb: Audience: The Business Model Of The Future
Saturday Sep 16, 2017
Saturday Sep 16, 2017
What would it mean for your business if you owned direct access to an audience of homeowners who love your marketing so much they actually looked forward to getting it from you?
What if instead of paying other people (media companies) for the privilege to access their audience, you could communicate with your own, for free, whenever you like?
On this episode of Real Estate Pros, we share the story of a brand who became the largest media company in their industry. We discuss how they did it and why there is a growing trend toward brands turning into media companies in many industries all over the world.
Read the highlights: stepps.com.au/podcast
Friday Sep 01, 2017
124: Josh Cobb: Social Media In Real Estate: A Strategy Worthy Of Attention
Friday Sep 01, 2017
Friday Sep 01, 2017
What if the way we currently view social media in real estate was the only thing holding us back?
Over the past decade, we've watched the real estate industry adopt social media marketing in a big way. But, many are reporting it's harder than ever (and more expensive) to win attention.
On this episode of Real Estate Pros, we discuss a social media marketing strategy used by media companies and high trafficked real estate websites to win the game of attention and drive business outcomes.
Read the highlights: stepps.com.au/podcast