Episodes
Friday Oct 27, 2017
Friday Oct 27, 2017
Let’s face it - we’re all looking for shortcuts to help manage our real estate businesses more efficiently and effectively. One of the best ways to make your daily activities run more smoothly is outsourcing - having someone manage the repeatable tasks for you - allowing you and your team to focus on only high-value activities.
While some businesses continue to sit on the sidelines of outsourcing, debating whether or not to give it a go, there are many businesses who have quietly been getting on with the job of building their offshore teams.
On this episode of Real Estate Pros, we're joined by Aimee Engelmann, CEO at Beepo - an outsourcing company specialising in real estate. We discuss the tasks that are currently being performed offshore for Australian real estate businesses and the steps you should take if you're considering outsourcing.
Stick around until the end! Aimee has a very special offer for our listeners.
Friday Oct 20, 2017
Friday Oct 20, 2017
Are you concerned about the growing influence of the major real estate portals, agent review sites and lead generators? What if there was something you could do to rely less on those platforms for new business opportunities?
What if that 'something' was a marketing strategy that's actually been around for hundreds of years, and more recently has become one of the most talked about terms in digital marketing?
On this episode of Real Estate Pros, we're joined by Joe Pulizzi, founder of the Content Marketing Institute and the guy who invented the term 'content marketing'. We discuss why content marketing is so different to traditional advertising and why it could be the only marketing left if you want to rely less on the big online platforms for new business opportunities into the future.
Thursday Oct 05, 2017
128: Josh Cobb: Why Your Marketing Numbers Could Be Damaging Your Brand
Thursday Oct 05, 2017
Thursday Oct 05, 2017
When you are not getting the results you want, it is tempting to throw out the marketing tactic you are using and jump to another.
You don’t need to look far for a real estate agency website with a blog that hasn’t been updated in over two years or a social media page that hasn’t been posted to in months. Just because something isn’t driving new business right away, doesn’t mean it won’t later.
On this episode of Real Estate Pros, we discuss why cutting a marketing initiative short could have spelt long-term brand damage for one particular real estate business.
Read the highlights: stepps.com.au/podcast