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The weekly show for real people in the business of residential sales and property management. Josh Cobb interviews today’s most inspiring and successful real estate pros and industry experts.
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Friday Nov 11, 2016
Friday Nov 11, 2016
If you listen to the hype, email has died a thousand deaths and social media is the most effective digital channel in business today. But the reality however, is a very different story.
According to a study released on 8 November 2016, email is the clear winner across all key business measures including organic reach, consumer preference and return-on-investment.
Email is still the number one channel that consumers use to communicate with brands online and agents who are ditching email for social media are probably losing business they didn't know they could get.
In this episode of Real Estate Pros, we discuss the results of this new research, why email beats social media in real estate, why it's important to start growing your email list and what content you should be providing to your subscribers.
Read the highlights: stepps.com.au/podcasts
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