120: Josh Cobb: Disruption In Real Estate: Why We’re Having The Wrong Conversation

"Instant coffee is no longer fast enough." 

This quote by Matt Church is true for many consumers. People want things NOW. 

Speed is a huge differentiator in business today and technology and software has certainly helped many companies deliver this much desired resource to consumers. But while speed is an important factor, it’s actually not what most customers put at the top of their priority list. Especially in real estate.

On this episode of Real Estate Pros, we debate why the real estate industry is having the wrong conversation about disruption and why if businesses don't evolve quickly they may find themselves on the wrong side of history.