132: Josh Cobb: Social Media In Real Estate: Does Size Really Matter?

For some real estate agents, growing a massive social media following takes precedence over anything else on those platforms. This leaves me to ask, when it comes to followers and "Likes," does quantity trump quality?

We recently sat down with an agent who has over 5,000 followers on Facebook, 10,000 on Instagram and 5,000+ LinkedIn connections. But although he appeared to be 'crushing it' on social media, nothing was what it seemed. 

On this episode of Real Estate Pros, we explore the real estate industry's obsession with social media and why your focus could be hurting your marketing efforts.