65: Josh Cobb: A Marketing Strategy That Still Dominates 130 Years Later

Marketing in real estate today is harder than ever and it's getting harder to cut through the clutter.

Our customers have hundreds of different channels they can go through to get information and if we don’t create something that’s interesting to them, they’re going to forget all about us and they’re going to go somewhere else.

In this episode of Real Estate Pros, you'll hear the true rags-to-riches story of a 130-year-old company and how one of their marketing strategies - started all those years ago - still dominates their competition today.

The good news? There are very few real estate professionals doing it.