71: Josh Cobb: Is Digital A Better Investment For Your Real Estate Business?

In business today, it’s harder than ever to earn attention. We have to understand our consumers on a much deeper level in order to consistently create marketing that they want - instead of what we typically do which is create marketing that people simply tolerate.

If you choose to keep doing the same things over and over again without measuring them - but expecting a different result - I can’t promise that you’ll drive revenue and profit into your business.

But by measuring your marketing – as much as I know you do with your sales ratios – it will tell you exactly what you need to improve and it will earn you more clients and help you sell and manage more properties. Digital just happens to be a very good – and very affordable way of doing it compared with traditional marketing methods.

In this episode of Real Estate Pros, we’ll explore the pros and cons of both print and digital marketing for growing your real estate business.