74: Josh Cobb: How Real Estate Agents Are Winning Attention With Siri

"If you're not answering customer questions on your website, you could be losing clients you didn't know you could get."

More than two million searches on Google every month - in Australia alone - are real estate related*. Every day, more of us are doing hands-off, keyboardless searches. We already use voice to ask questions in our phones and we’re now talking to the dashboard in our cars.

Voice-based searches are on the rise and tech giants like Apple and Microsoft are in a race to be first-to-market.

The research into this technology so far shows that voice-based searches typically contain longer questions - so jamming a website (or your Google Ads) full of keywords is not going to cut it against a website that delivers a headline with the answer to a question that someone is asking.

In this episode of Real Estate Pros, we’ll explore the growth of voice-based search and how you can position your agency at the top of the list when someone is looking for the answer to a burning real estate question.