Episodes
Friday Jun 03, 2016
81: Josh Cobb: Real Estate With A Side of Truth For Industry Professionals
Friday Jun 03, 2016
Friday Jun 03, 2016
Every year, Roy Morgan Research produce a study called the Image of Trusted Professions where they ask Australia's who they trust. According to the 2016 results, real estate agents are ranked 28 out of 30 when it comes to trustworthiness – the same result for the past four years in a row.
Instinctively, we’re all aware of the public perception of people in real estate but every year this report comes out, we’re reminded yet again of what the Australia public thinks of our industry professionals. Agent review platforms are now front and center of the real estate conversation in this country and whether you like it or not, we as real estate professionals let this happen.
In this episode of Real Estate Pros, we'll look at one stunning marketing example that fundamentally changed the perception of another industry heavyweight and the lessons for us as real estate professionals.
Read the highlights: stepps.com.au/podcasts
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