82: Josh Cobb: What is Content Marketing & Why Should I Care?

Chances are you’ve heard about this thing called 'content marketing'. But as with what typically happens when a buzz phrase hits the industry, there are many myths and misnomers about what content marketing actually is. 

In his book ‘Epic Content Marketing’, Joe Pulizzi, the founder of the Content Marketing Institute describes content marketing as ‘the art of communicating with your clients and prospects without selling and instead of pitching your services, you are delivering information that makes consumers more intelligent or perhaps entertaining them to build an emotional connection.’

In this episode of Real Estate Pros, we'll explore the definition of content marketing, how to apply the core tenets of content marketing in your real estate business and the challenge moving forward for those who don't.

Read the highlights: stepps.com.au/podcasts.