89: Josh Cobb: Your Social Media Followers & Email Subscribers Are Not Leads… Yet.

You don’t see a rockstar stand on stage and after the first song, try and sell you tickets to their next show. 

Musicians spend years building trust with an audience without asking for anything in return but when they do finally release that new album or round of concert tickets, there’s no shortage of people lining up to buy their stuff.

There is no shortage of real estate agents who are spamming their social media followers and email subscribers with coupons & come-ons.

But here's the thing...

Your social media audience and email subscribers are not leads... yet. Instead of trying to convert them, why not educate and entertain them?

In this episode of Real Estate Pros, we discuss how creating compelling content, consistently over time, will convert your social into clients for life.