93: Josh Cobb: The Rise Of Digital Real Estate Media: Agents Taking Back Control

Before the 90’s, there were only a few channels that brands could communicate with consumers. These channels included direct mail, fax, phone, television, radio, billboards, magazines or newsletters. It used to be that media companies held all the power because they controlled these distribution channels and the audience.

Traditionally we would need to pay these media companies for the privilege to reach an audience on these channels. But this is certainly no longer the case. With a seemingly endless number of channels where our brand can have a presence today, we can all act like a media company ourselves with little to no help from the media. Armed with a smartphone and a Facebook account, anyone can be a publisher.

In this episode of Real Estate Pros, we discuss the advantages of building your own audience instead of paying our industry's media for the privilege to get in front of theirs.

Read the highlights: stepps.com.au/podcasts