99: Josh Cobb: Email Vs. Social Media Marketing: Which Is Better In Real Estate?

Take a moment to think about your online marketing activities. If you’re like many other real estate agents, a good amount of your time is probably spent on social media – writing status updates, boosting your posts, monitoring your engagement and replying to comments. Now, take a moment to think about the time you spend on email marketing – growing your list, publishing helpful content to your website, and looking at analytics on your list growth and engagement.

If you’re spending the majority of your time on social media, and little to no time on building an email list, it could be a potentially tragic mistake that is costing you leads.

In this episode of Real Estate Pros, we look at which channel is more effective when it comes to marketing ROI, and how one top performing agent added 600 new contacts to his email list - via his website alone - in just 90 days.

Read the highlights: stepps.com.au