87: Josh Cobb: Why You Need To Stop Building A Database & Start Building An Audience

In real estate, we create a lot of content. We print a hell of a lot of paper with our listings, our agent profiles and calls-to-action about why someone should list and sell with us. We as real estate professionals are advertising machines.

But if we all stopped all that today, would anyone miss it? Would anyone care that their letterboxes or email inboxes would no longer be filled with our marketing 'fluff'? We would likely all agree that the answer to this question is no.

In this episode of Real Estate Pros, we discuss the difference between having a database of contacts versus having an audience of loyal fans - including a real life example of one agent who - in just 12 months after returning to the industry - has built a following of 8,000 subscribers.

Read the highlights: stepps.com.au/podcasts