Real Estate Pros Podcast: For Real People Working in Real Estate

104: Josh Cobb: Why Email Beats Social Media In Real Estate

If you listen to the hype, email has died a thousand deaths and social media is the most effective digital channel in business today. But the reality however, is a very different story.

According to a study released on 8 November 2016, email is the clear winner across all key business measures including organic reach, consumer preference and return-on-investment.

Email is still the number one channel that consumers use to communicate with brands online and agents who are ditching email for social media are probably losing business they didn't know they could get.

In this episode of Real Estate Pros, we discuss the results of this new research, why email beats social media in real estate, why it's important to start growing your email list and what content you should be providing to your subscribers.

Read the highlights: stepps.com.au/podcasts

103: Josh Cobb: How This Real Estate Agency's Website Outranks Most

According to Google Analytics benchmarking figures, the average real estate agency website in Australia receives 500-800 visitors per month.

Compare this with our major portals, such as domain.au and realestate.com.au, who receive between 1.5 – 3 million visitors per month respectively, and we would likely all agree that our own websites simply don’t come close when it comes to attracting people who are searching for property. 

In this episode of Real Estate Pros, you'll learn why prioritising your listings on your own website could be costing you business and we explore an approach by one particular agency that could help you cut through the noise and drive more prospects to your site - that means potential vendors and landlords.

Read the highlights: stepps.com.au/podcasts

102: Josh Cobb: The (Hard) Truth About Facebook For Real Estate

Do you want a bigger Facebook audience? Are you looking for ways to bring attention to your business on Facebook?

The primary objective for many real estate professionals, when it comes to social media marketing, is to get more ‘Likes’. But, does having more ‘Likes’ guarantee more revenue or profit for your business? In our recent Real Estate Industry Social Media Marketing Report, 85% of real estate professionals said they use social media to market their business, but only 22% said they could measure a return on investment - from both time and money.

In this episode of Real Estate Pros, we discuss why success on social media may just not be determined by how many followers you have. And we ask the question, is social media actually worth it for business purposes?

Read the highlights: stepps.com.au/podcasts

101: Josh Cobb: The First Media Company To Sell Real Estate?

Historically, the media has always captured the attention of consumers. Successful media companies produce great content and smaller brands today are starting to think the same as marketing, and earning attention from consumers, becomes more difficult.

In this episode of Real Estate Pros, we dissect the success of a brand who have gone all in with a media company business model, and we ask the question, could this work in real estate?

Read the highlights: stepps.com.au/podcasts

100: Josh Cobb: How We Grew Our Audience To 42,000 Email Subscribers

If you're a real estate professional, you've been taught the value of a database and the importance of nurturing your clients and prospects with helpful information until the opportunity arises to list their property.

The challenge, especially for those new to the industry, is getting people onto your database in the first place.

In this special episode #100 of Real Estate Pros, we're taking you on a rare look behind the scenes of how we grew our email audience to 42,000 subscribers - an effective strategy that more and more agents are starting to add to their weekly marketing activities.

Read the highlights: stepps.com.au/podcasts

99: Josh Cobb: Email Vs. Social Media Marketing: Which Is Better In Real Estate?

Take a moment to think about your online marketing activities. If you’re like many other real estate agents, a good amount of your time is probably spent on social media – writing status updates, boosting your posts, monitoring your engagement and replying to comments. Now, take a moment to think about the time you spend on email marketing – growing your list, publishing helpful content to your website, and looking at analytics on your list growth and engagement.

If you’re spending the majority of your time on social media, and little to no time on building an email list, it could be a potentially tragic mistake that is costing you leads.

In this episode of Real Estate Pros, we look at which channel is more effective when it comes to marketing ROI, and how one top performing agent added 600 new contacts to his email list - via his website alone - in just 90 days.

Read the highlights: stepps.com.au

98: Josh Cobb: Real Estate & The Public Perception: Who Cares?

Marketing, and winning attention as a real estate professional, is harder than ever. It's harder than it was yesterday, way harder than a year ago and ridiculously harder than five years ago.

One major contributing factor is the public perception of our industry. Real estate professionals, in the eyes of many, are simply not trustworthy. That makes getting someone to pay attention to our marketing extremely difficult.

In this episode of Real Estate Pros, we discuss and dissect a marketing strategy that dramatically improved perception scores across all areas of an entire worldwide brand.

Read the highlights: stepps.com.au/podcasts

97: Josh Cobb: Are Real Estate Websites Really Worth It Anymore?

A joke among digital marketers goes… “The best place to hide a dead body is on the second page of Google.”

Nobody looks there, right?

So when our real estate portals release new products, such as Agency Profiles, they say help us rank higher in search results, what’s the point of having our own real estate website anymore?

In this episode of Real Estate Pros, we discuss why going all-in with the major portals, at the neglect of your own website, is a very slippery slope. And we ask the question, is there a better way?

Read the highlights: stepps.com.au

96: Josh Cobb: The Death of Two More Social Media Platforms

How would you feel if you had spent years building a loyal audience on social media and the platform decided one day to shut down indefinitely? Would you be mad? Would you be upset that you could no longer reach those loyal fans you worked so hard to get? 

Well, this is exactly what happened for users at two popular social networks recently.

In this episode of Real Estate Pros, we discuss why building an audience on platforms you don't own could be putting your business at risk and we ask the question, is there a better way?

Read the highlights: stepps.com.au/podcasts

95: Josh Cobb: The Real Estate Content Marketing Success Formula

World renowned marketing expert Seth Godin famously said a few years ago “Content marketing is the only marketing left.” 

Consumers today have all the power. They have all the information that, traditionally, only we as real estate agents could provide. Today, if you’re not creating value outside of the real estate transaction, it’s going to be very difficult to get attention. This is where content marketing can provide the ultimate competitive advantage. 

In this episode of Real Estate Pros, we discuss six steps to content marketing success in real estate, why it's important, and how to stand out in a noisy marketing landscape.

Read the highlights: stepps.com.au/podcasts