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The weekly show for real people in the business of residential sales and property management. Josh Cobb interviews today’s most inspiring and successful real estate pros and industry experts.
Episodes
Nov 13, 2015
Nov 13, 2015
32 min
Brendan Whipps, CEO at Harcourts Queensland, joins Real Estate Pros this week to discuss the common traits of the most successful leaders in real estate. Brendan shares with us his background in real estate with some of Australia's leading real estate brands and we discuss the benefits of both independent and franchised real estate businesses today.
Read the highlights: stepps.com.au/podcasts
Nov 6, 2015
Nov 6, 2015
7 min
In this episode of Real Estate Pros, Josh Cobb shares the results or our recent study where we uncovered how buyers and renters search for property online and why your real estate website might be losing you money if you're prioritising your property listings.
Oct 30, 2015
Oct 30, 2015
1 hr 6 min
Samantha McLean, managing editor at Elite Agent Magazine, joins Real Estate Pros this week to discuss the question - how real is the threat of disruption in real estate? Sam shares a behind the scenes look at what it takes to publish a monthly magazine for thousands of agents around the country and we dissect the recent Elite Agent report titled Getting Ready For 2020 - where six leading business minds shared their thoughts on what the future of real estate might look like.
Oct 23, 2015
Oct 23, 2015
41 min
Chris MacLeod, founder of The Inbound Guide, joins Real Estate Pros this week to discuss how to earn more clients with inbound marketing. We discuss the benefits of ditching the traditional sales funnel mentality for the 'marketing hourglass' methodology and why a strong business and marketing strategy will trump even the greatest idea or tactic every time.
Oct 12, 2015
Oct 12, 2015
30 min
Aaron McMahon, founder of Slim Digital, joins Real Estate Pros this week to discuss how real estate professionals can stand out and cut through the noise on social media. Aaron shares his tips for building client relationships online and how to create content that your local community actually wants to receive.
Oct 4, 2015
Oct 4, 2015
45 min
Oct 1, 2015
Oct 1, 2015
8 min
In the “olden days”, a real estate business could only reach new customers through advertising – in newspapers, TV, radio, Yellow Pages, bulletin boards, flyers and brochures.
This is called outbound marketing and it worked because customers expected it. But that’s no longer the case. It’s now harder to reach customers and they have simply tuned out to advertising and mass media.In this episode of Real Estate Pros, Josh Cobb shares one simple marketing strategy that - if done consistently over time - will have an enormous impact on your brand awareness, customer loyalty and leads for your business.
Sep 20, 2015
Sep 20, 2015
1 hr 27 sec
Andrew Reece, co-owner at InspectRealEstate, joins Real Estate Pros this week to discuss why investing in your people makes good business sense. We discuss the growth and success of the multiple businesses Andrew has built from scratch and how he empowers staff to become business owners themselves.
Sep 18, 2015
Sep 18, 2015
33 min
Cherie Clarke-Humel, principal at Clarke & Humel Property, joins Real Estate Pros this week to share her journey to become Australia's Metropolitan Principal of The Year 2015 at the REB Awards. We discuss the benefits of roleplaying in your office for both sales and property management and what prevents people in real estate from achieving success.
Sep 11, 2015
Sep 11, 2015
40 min
Greg Okladnikov, principal at Starr Partners Auburn, joins Real Estate Pros this week to discuss the difference between amateurs and professionals in real estate. Greg shares with us his background in real estate and his focus on having clear weekly goals as well as the benefits this brings to their lead generation and prospecting results.