In 2015, there was 2.5 million real estate related searches on Google in Australia – every month!
The best person to answer those real estate related questions is… you guessed it… you. You are on the front line of our industry. You are the person with all of the insight in your local market.
But the sad reality for real estate professionals is the overwhelming majority of search traffic is going to industry providers such as the major portals and news sites – not real estate agency websites. They are the ones answering the questions that people are asking.
The opportunity for you as a real estate professional is to become the leading informational provider in your local market by leveraging Google – just like the big players do.
And the best part is, hardly anyone else is doing it.
I recently gave a presentation at Elite Agent Magazine’s Transform program – joining John McGrath, Claudio Encina and an impressive panel of coaches – where I shared one simple strategy that – if done consistently over time – will dominate your competition online.
This episode of Real Estate Pros is thanks to the team at Elite Agent - watch the full video here.
In business today, it’s harder than ever to earn attention. We have to understand our consumers on a much deeper level in order to consistently create marketing that they want - instead of what we typically do which is create marketing that people simply tolerate.
If you choose to keep doing the same things over and over again without measuring them - but expecting a different result - I can’t promise that you’ll drive revenue and profit into your business.
But by measuring your marketing – as much as I know you do with your sales ratios – it will tell you exactly what you need to improve and it will earn you more clients and help you sell and manage more properties. Digital just happens to be a very good – and very affordable way of doing it compared with traditional marketing methods.
In this episode of Real Estate Pros, we’ll explore the pros and cons of both print and digital marketing for growing your real estate business.
Think of the greats like Bob Dylan, Bruce Springsteen or Aussie bands like Powderfinger – they know that if they don’t have an audience, they won’t have success. Not only do musicians work their butt off to grow their audience, but they work equally hard – every show – to keep their audience coming back and have that audience tell all their friends.
Real estate is no different. Your success is limited without an audience of loyal fans and subscribers.You need to drive growth and retention of clients and prospects – that will always be the case for sales people and property management professionals. But are you trying to build something bigger? Does your marketing serve a purpose for your audience? Is there something more?
In this episode of Real Estate Pros, we’ll explore the lessons real estate agents can learn from rock stars on how to build an audience around your business that will subscribe, purchase and sell with you for many years to come.
Read the highlights: www.stepps.com.au/podcasts
Over the past few months we’ve been presenting a series of digital marketing workshops for one of Australia’s real estate franchise groups.
What was surprising to me was that no matter what part of the country we were in, real estate professionals are having the same challenges when it comes to digital marketing. The same questions came up over and over again.
In this episode of Real Estate Pros, we’ll explore the top five questions real estate professionals are asking when it comes to digital marketing in 2016 and some helpful tips from those who are succeeding to grow your business online.
Read the highlights: stepps.com.au/podcasts
What do current and prospective clients value these days? It’s most likely not your products or services. More likely today, they value experiences over anything else - and if you don’t offer compelling, differentiated experiences, your clients – past and present – will research, look, purchase and become a loyal customer somewhere else.
The little things in business today, make all the difference tomorrow and the more amazing experiences people have with other industries, the more they are going to expect it from businesses like yours and mine.
In this episode of Real Estate Pros, we’ll explore the industries who are setting the benchmark on customer experiences and the strategies you can apply to increase client retention and referrals.