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Real Estate Pros Podcast: For Real People Working in Real Estate

5
Oct

128: Josh Cobb: Why Your Marketing Numbers Could Be Damaging Your Brand

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When you are not getting the results you want, it is tempting to throw out the marketing tactic you are using and jump to another. 

You don’t need to look far for a real estate agency website with a blog that hasn’t been updated in over two years or a social media page that hasn’t been posted to in months. Just because something isn’t driving new business right away, doesn’t mean it won’t later.

On this episode of Real Estate Pros, we discuss why cutting a marketing initiative short could have spelt long-term brand damage for one particular real estate business.

Read the highlights: stepps.com.au/podcast

28
Sep

127: Josh Cobb: 3 Simple Ways To Improve Your Google Ranking

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How many times have you heard someone say, I just want that top search result on Google? For a business website, the top spot in a Google Search can be a lead generating machine.

Think about it. Google is where most people go when they are researching. What if there was a way to get the pages of your company website on that coveted first page? Well there is…

On this episode of Real Estate Pros, you'll learn 3 simple ways to improve your Google ranking - without the need to bother your web developer or SEO team. 

Read the highlights: stepps.com.au/podcast

23
Sep

126: Josh Cobb: How Netflix Went From Zero To $60 Billion In 20 Years

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Very few companies have led the spawn of an entire industry, and still managed to stay ahead of the curve, like Netflix. 

The video-streaming giant marks its 20th anniversary this year, touting a valuation of $60 billion. That works out to about $3 billion of added market value a year. But as impressive as Netflix's growth has been, it's their founder Reed Hasting’s vision for the future that is truly inspiring. 

On this episode of Real Estate Pros, we discuss Netflix's rise to fame, why Hasting's pivoted the company in the year 2000 and the lessons for our beloved real estate industry from a company that's grown from zero to $60 billion in 20 years.

Read the highlights: stepps.com.au

16
Sep

125: Josh Cobb: Audience: The Business Model Of The Future

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What would it mean for your business if you owned direct access to an audience of homeowners who love your marketing so much they actually looked forward to getting it from you?

What if instead of paying other people (media companies) for the privilege to access their audience, you could communicate with your own, for free, whenever you like?

On this episode of Real Estate Pros, we share the story of a brand who became the largest media company in their industry. We discuss how they did it and why there is a growing trend toward brands turning into media companies in many industries all over the world.

Read the highlights: stepps.com.au/podcast

1
Sep

124: Josh Cobb: Social Media In Real Estate: A Strategy Worthy Of Attention

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What if the way we currently view social media in real estate was the only thing holding us back?

 

Over the past decade, we've watched the real estate industry adopt social media marketing in a big way. But, many are reporting it's harder than ever (and more expensive) to win attention.

On this episode of Real Estate Pros, we discuss a social media marketing strategy used by media companies and high trafficked real estate websites to win the game of attention and drive business outcomes.

Read the highlights: stepps.com.au/podcast

18
Aug

123: Josh Cobb: Property Portals, Facebook & Your Real Estate Business

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“Whoever gets to scale with data centric businesses has a natural advantage - a monopolistic tendency.”

These are the words of Adrian Turner of the CSIRO in a recent documentary on the ABC titled 'The AI Race' - where business leaders and tech experts explored how Artificial Intelligence is changing jobs and impacting the value of businesses in every industry.

Turner's argument suggests that businesses ought to focus on owning their data and direct access to consumers or allow 'monopolistic' platforms to continue to thrive.

In this episode of Real Estate Pros, we discuss the influence of our major property portals, the growing influence of Facebook and how some agents are leveraging its targeting capabilities to drive traffic to their own platforms and to generate enquiries at a lower cost.

Read the highlights: stepps.com.au/podcast

4
Aug

122: Josh Cobb: The Biggest Social Media Myth In Real Estate

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Social media is inherently buzz-worthy. It’s what everyone in real estate is doing, and what everyone’s talking about. Unfortunately, some of the things being said about social media, particularly social media marketing, are not as true as we have been led to believe.

In fact, some of these misinterpretations could actually be preventing your business from maximizing the benefits of this powerful online marketing tool.

In this episode of Real Estate Pros, we discuss real estate's love affair with social media and the one big myth that could be holding your business back.

Read the highlights: stepps.com.au/podcast

22
Jul

121: Josh Cobb: Real Estate Business & The ‘Show, Don’t Tell’ Marketing Strategy

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'Show, don't tell' is one of the most powerful marketing strategies in real estate today.

Much like in the movie Inception, your goal is to plant an idea in the mind of your prospective clients (or new team members) without them being fully aware of it. Someone is more likely to perform an action when it’s inspired by their own idea, not someone else telling them to.

In this episode of Real Estate Pros, we explore the 'show, don't tell' marketing strategy and examples of how you can apply it in your business to attract (and retain) clients and staff.

Read the highlights: stepps.com.au/podcast

7
Jul

120: Josh Cobb: Disruption In Real Estate: Why We’re Having The Wrong Conversation

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"Instant coffee is no longer fast enough." 

This quote by Matt Church is true for many consumers. People want things NOW. 

Speed is a huge differentiator in business today and technology and software has certainly helped many companies deliver this much desired resource to consumers. But while speed is an important factor, it’s actually not what most customers put at the top of their priority list. Especially in real estate.

On this episode of Real Estate Pros, we debate why the real estate industry is having the wrong conversation about disruption and why if businesses don't evolve quickly they may find themselves on the wrong side of history.

23
Jun

119: Josh Cobb: What BMW Can Teach Real Estate About Advertising

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Your clients and prospects are bombarded by advertising messages every day, and each one fights to carve out its own place within their consciousness. With an overabundance of marketing channels, it is even more important in the digital landscape to stand out and get the attention of your audience and the answer may lie in the AIDA model - an advertising framework used particularly well by car companies like BMW to stand out from its competitors.

On this episode of Real Estate Pros, we discuss the AIDA model and what BMW can teach real estate about using it to make your advertising stand out.
 
Read the highlights: stepps.com.au/podcast