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Real Estate Pros Podcast: For Real People Working in Real Estate

17
Jun

118: Josh Cobb: Why Marketing Is Going Back To The Future

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In the past, you (or your company) only had a few channels on which to market your services. These included direct mail, phone, direct fax, TV, radio and newspapers. Back then, you only had to compete for attention against other real estate agents.

Today, the media landscape is fragmented into thousands of different channels and with the rise of social media, you're not just competing for attention against other real estate agents. You're also competing for attention in the same newsfeed as people's friends, family and the causes they support. This has led many brands to explore a "new" approach to marketing. Well, new in the sense that it's been around for hundreds of years, but only now is it more relevant than ever.

On this episode of Real Estate Pros, we're going back in time to discuss how marketing was done in the 'olden days', why things changed when TV came along and why so many brands today are marketing like it's 1885.

 

Read the highlights: stepps.com.au/podcast

9
Jun

117: Josh Cobb: Why Some Real Estate Agents Stand Out Online More Than Others

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From the major portals to banner ads, from websites to social media, there is no shortage of real estate agents and agencies with a presence on the internet today who are marketing their services and points of difference to vendors and investor clients. Let's face it, everyone is creating content. Lots of content.

But just like any marketing channel, there are agents and agencies who stand out more than others. There are some who generate revenue from their digital marketing efforts but for others, it's costing their business time and money with minimal (if any) return.

On this episode of Real Estate Pros, we discuss why some agents stand out online more than others and how to get more results with less effort.

Read the highlights: stepps.com.au/podcast
25
May

116: Josh Cobb: Is The Future of Real Estate in Media?

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As 4,000 real estate professionals converge on the Gold Coast Australia this weekend for the AREC Conference 2017, I want to talk to you about a trend that will most likely not be covered at length. It’s a trend on the rise in a number of other industries around the globe and one that I think we’ll be hearing a lot more about in the coming months and years. 

Read the highlights: stepps.com.au/podcast

11
May

115: Josh Cobb: Why Your Real Estate Business Has A Social Media Measurement Problem

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We would (probably) all agree that social media can be really fun from a personal perspective but when it comes to using social media for business, there is an entirely different purpose behind everything you post.

It can be tempting to focus on the number of 'likes' you have or how much engagement you get as a measure of success. But if you're using social media for business (and you are!), these 'vanity metrics' can’t be the be-all, end-all of your social media efforts.

In this episode of Real Estate Pros, we look at what you should be measuring to determine if social media is contributing value to your business, or a useless distraction.

Read the highlights: www.stepps.com.au/podcast

4
May

114: Josh Cobb: How Much Does It Cost To Build A Real Estate Website?

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Are you considering a new website?

Whether you're an individual agent or an office looking to build a new website, 'how much will it cost' is likely the first thing on your mind.

On this episode of Real Estate Pros, we'll outline three different types of real estate websites to cater for any budget.

6
Apr

113: Josh Cobb: Why It Pays To Purchase Your Own Domain Name

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You don’t want someone else getting their hands on your domain name, do you?

The fact is, that for as long as your desired domain is available, someone else is able to snatch it.

Anyone can purchase a domain name and they can do with it as they wish. There are plenty of domain poachers out there too, buying up domains in hopes of selling it to you later at an inflated rate.

In this episode of Real Estate Pros, we discuss the importance of owning your domain name (especially if it’s your own name!) and what you can do if you believe someone has beat you to it.

Read the highlights: stepps.com.au/podcast

23
Mar

112: Josh Cobb: 4 Ways To Never Run Out Of Content Ideas For Your Database

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Do you struggle with generating new content ideas to send to your database on a regular basis? You're not alone.

Coming up with new ideas that are relevant to your clients and prospects, is one of the biggest marketing challenges in real estate. Is it the same for you?

On this episode of Real Estate Pros, we'll cover 4 ways to never run out of content ideas for your database. And the best part is, they are right at your fingertips, they're free and don't require any fancy software.

Read the highlights: stepps.com.au/podcast

17
Mar

111: Josh Cobb: Why This Company Said ‘No’ To An Idea Worth $350 Million

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If someone told you they could add $1 million revenue to your business bottom line, what would you do? 

Now imagine if it was $350 million, but it was going to compromise the core values of your business, would you re-think your response? 

In this week's episode of Real Estate Pros, we share the story of a popular brand who said 'no' to an idea that would have added $350 million revenue literally overnight, why their decision turned out to be much more profitable just 12 months later and we discuss the lesson for all of us in business.

Read the highlights: stepps.com.au/podcast

9
Mar

110: Peter Mochrie: Video In Real Estate & The Art Of Presenting On Camera

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Do you want to use video to promote your business but not sure where to start? Are you nervous in front of a camera? 

Whether you're an individual agent, BDM or business owner, this episode of Real Estate Pros will set your presentation skills on fire. 

We're thrilled to be joined by Peter Mochrie - film and TV actor, coach, presenter and auctioneer. Peter has trained Australia's top agents for over 15 years and in this episode of Real Estate Pros we discuss everything you need to know about producing high-quality video for your business - including topic ideas, budgeting, equipment, planning and the art of presenting on camera.

Read the highlights: stepps.com.au/podcast

2
Mar

109: Zvi Band: What Top Agents Do With Their CRM That Others Don’t

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Do you have a CRM strategy for your real estate business? Is your current Customer Relationship Management process efficient? 

In this episode of Real Estate Pros, we're joined by Zvi Band. Zvi is the Co-founder and CEO of Contactually - a relationship marketing platform with many of its users in the real estate industry. 

To help you stay top of mind with the relationships that matter to help you retain and grow your business, Zvi shares with us the CRM strategies that will help you build better client relationships.

Read the highlights: stepps.com.au/podcast