Traditionally, only big brands and publishers had access to consumer data to sell their products or services. They use that data to be more specific to the people that actually matter to their business instead of what we typically do in real estate which is we try to convince everyone that now is the time to sell.
Today, small businesses like yours have this data at your fingertips, but sadly, very few real estate professionals are tapping into it.
In this episode of Real Estate Pros, we'll explore how real estate agents are using data as their ultimate marketing advantage.
According to the Public Relations Institute of Australia, there are 15 million active Facebook accounts here in Australia and the average user spends 1 in every 5 minutes per day on Facebook. That’s 4.8 hours every day!
The latest statistics from Facebook themselves show that almost half of those Facebook users only ever log in from their mobile device – up 21% year on year. Which means by this time next year, we could see two-thirds of people on Facebook using only their mobile device to log in to their account.
For you as a real estate professional in the age of 'mobile-first', the latest changes at Facebook open up a whole new set of tools to market and operate your business more effectively and more cost-effectively than ever before.
In this episode of Real Estate Pros, we'll explore three big changes to Facebook aimed to help improve the customer experience and marketing of your business.
"If you're not answering customer questions on your website, you could be losing clients you didn't know you could get."
More than two million searches on Google every month - in Australia alone - are real estate related*. Every day, more of us are doing hands-off, keyboardless searches. We already use voice to ask questions in our phones and we’re now talking to the dashboard in our cars.
Voice-based searches are on the rise and tech giants like Apple and Microsoft are in a race to be first-to-market.
The research into this technology so far shows that voice-based searches typically contain longer questions - so jamming a website (or your Google Ads) full of keywords is not going to cut it against a website that delivers a headline with the answer to a question that someone is asking.
In this episode of Real Estate Pros, we’ll explore the growth of voice-based search and how you can position your agency at the top of the list when someone is looking for the answer to a burning real estate question.
You won’t go to a conference or seminar in real estate today without hearing a trainer, consultant or coach talk about the importance of knowing your ‘Why’. You might already know what it is for you, but is your 'Why' really big enough? Is it based on doing whatever it takes to succeed at the expense of the things you care most about?
In this episode of Real Estate Pros, we explore a very simple formula for why we are inspired by some people, leaders, messages and organizations over others - and how you can create a more powerful 'Why' that will make you unstoppable in real estate.