147.9K
Downloads
134
Episodes
The weekly show for real people in the business of residential sales and property management. Josh Cobb interviews today’s most inspiring and successful real estate pros and industry experts.
Episodes
Friday Feb 05, 2016
Friday Feb 05, 2016
Even while you sleep, your website is out there 24/7 spruiking your business.
It never sleeps, never asks for a pay rise and never asks to go on holidays. At the end of the month – just like a good real estate agent would – it’s giving you the results from the hard work it’s put in over the past few weeks.
If just one more person filled in a contact form on your website to sell or manage their property, it could potentially add tens of thousands of dollars worth of commission to your business.
In this episode of Real Estate Pros, we'll explore the importance of treating your real estate website like another salesperson on the road and actionable tips to generate more traffic, more email subscribers and ultimately leads for your business.
Read the highlights: www.stepps.com.au/podcasts
Friday Jan 29, 2016
Friday Jan 29, 2016
Despite what some ‘social media gurus’ might tell you, Facebook is still the biggest and most popular social network by far. In fact, it’s also the most popular network among real estate professionals.
In our 2015 Real Estate Industry Social Media Marketing Report, we learnt that 87% of real estate professionals use Facebook to market their business. Yet, despite its widespread usage, many agents reported that their efforts aren’t as effective as they would like.Facebook is still the biggest and most popular social network by far. In this episode of Real Estate Pros, we'll explore 8 Facebook Marketing Essentials For Real Estate Agents.Friday Jan 22, 2016
Friday Jan 22, 2016
Today’s real estate consumer is faced with invitation overload. Every company of every size, shape and description is asking your customers and potential customers to like them, follow them, click here to watch this video or download their amazing app – there’s a lot of noise and that creates a big challenge for all of us as marketing professionals.
The common misconception among some real estate professionals, is that the louder you shout, the better you’ll be heard – but in business today, that couldn’t be further from the truth.
Friday Jan 15, 2016
Friday Jan 15, 2016
In this episode of Real Estate Pros, we're joined by Steven Rozenberg from Empire Industries LLC to hear the inspiring story of how this airline pilot became a real estate business success story. Steven shares with us his marketing strategies that have grown his business to 500 properties under management in just three years and they've built a thriving referral network - generating inbound leads and negating the need for prospecting or cold calling.
Steven Rozenberg is an airline pilot turned investor turned successful property manager and entrepreneur. In just three years, Steven’s business - Empire Industries LLC - has grown to 500 properties under management, won various national awards for marketing excellence and they have a thriving referral network. With no previous experience in the real estate industry, Steven’s results and dedication to the customer experience are nothing short of remarkable.
Steve has been involved in real estate since 2002. He has owned and helped manage a 39 unit apartment complex. He still personally owns over 31 homes today along with his business partner Pete. Steve is an airline pilot based in Houston, TX for a major airline and fly’s mostly international routes on the Boeing 787 airplane. Because of his background in aviation and working for such a large company, his knowledge and experience in processes and systems has helped play a vital role in making Empire Industries what it is today.
Help Us Spread the Word
If you enjoyed this episode of the Real Estate Pros podcast, please head over to iTunes, leave us a review and subscribe. If you have any feedback for us on how we can improve, we would love to hear from you because this show is all about helping you, the real estate pro. Please email us at info@stepps.com.au.
Friday Jan 08, 2016
Friday Jan 08, 2016
In this episode of Real Estate Pros, Josh Cobb shares a revolutionary marketing strategy to consider for your real estate business in 2016. According to the Digital Influence Index by Fleishman-Hillard, 89% of consumers use the internet to find information on products, services or companies prior to making a purchase decision. That means almost all of the people who have enquired about engaging you as a real estate professional have checked you out online - at one stage or another - before picking up the phone or sending that initial email...
Friday Dec 18, 2015
Friday Dec 18, 2015
In this episode of Real Estate Pros, Josh Cobb shares how to produce more marketing impact with less content output in 2016.
Thursday Dec 10, 2015
Thursday Dec 10, 2015
In this episode of Real Estate Pros, Josh Cobb shares why you need to stop building your real estate business on rented social media land and we discuss how a business with 365,000 loyal Facebook followers dealt with having their Facebook page randomly deleted - twice.
Friday Dec 04, 2015
Friday Dec 04, 2015
In this episode of Real Estate Pros, Josh Cobb shares actionable tips and strategies for how to handle negative comments on social media, how to treat complaints on social media as more of an opportunity for your brand and why deleting a complaint or ignoring it could be the worst thing you can do.
Friday Nov 27, 2015
Friday Nov 27, 2015
Friday Nov 20, 2015
Friday Nov 20, 2015
Tanja Jones from TMJ Coaching joins Real Estate Pros this week to discuss why some real professionals fly but others fail. Tanja shares with us the interesting story behind her introduction to now working with some of Australia's leading real estate agents and principals in the areas of leadership, mindset and peak performance.