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Real Estate Pros Podcast: For Real People Working in Real Estate

6
Apr

113: Josh Cobb: Why It Pays To Purchase Your Own Domain Name

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You don’t want someone else getting their hands on your domain name, do you?

The fact is, that for as long as your desired domain is available, someone else is able to snatch it.

Anyone can purchase a domain name and they can do with it as they wish. There are plenty of domain poachers out there too, buying up domains in hopes of selling it to you later at an inflated rate.

In this episode of Real Estate Pros, we discuss the importance of owning your domain name (especially if it’s your own name!) and what you can do if you believe someone has beat you to it.

Read the highlights: stepps.com.au/podcast

23
Mar

112: Josh Cobb: 4 Ways To Never Run Out Of Content Ideas For Your Database

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Do you struggle with generating new content ideas to send to your database on a regular basis? You're not alone.

Coming up with new ideas that are relevant to your clients and prospects, is one of the biggest marketing challenges in real estate. Is it the same for you?

On this episode of Real Estate Pros, we'll cover 4 ways to never run out of content ideas for your database. And the best part is, they are right at your fingertips, they're free and don't require any fancy software.

Read the highlights: stepps.com.au/podcast

17
Mar

111: Josh Cobb: Why This Company Said ‘No’ To An Idea Worth $350 Million

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If someone told you they could add $1 million revenue to your business bottom line, what would you do? 

Now imagine if it was $350 million, but it was going to compromise the core values of your business, would you re-think your response? 

In this week's episode of Real Estate Pros, we share the story of a popular brand who said 'no' to an idea that would have added $350 million revenue literally overnight, why their decision turned out to be much more profitable just 12 months later and we discuss the lesson for all of us in business.

Read the highlights: stepps.com.au/podcast

9
Mar

110: Peter Mochrie: Video In Real Estate & The Art Of Presenting On Camera

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Do you want to use video to promote your business but not sure where to start? Are you nervous in front of a camera? 

Whether you're an individual agent, BDM or business owner, this episode of Real Estate Pros will set your presentation skills on fire. 

We're thrilled to be joined by Peter Mochrie - film and TV actor, coach, presenter and auctioneer. Peter has trained Australia's top agents for over 15 years and in this episode of Real Estate Pros we discuss everything you need to know about producing high-quality video for your business - including topic ideas, budgeting, equipment, planning and the art of presenting on camera.

Read the highlights: stepps.com.au/podcast

2
Mar

109: Zvi Band: What Top Agents Do With Their CRM That Others Don’t

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Do you have a CRM strategy for your real estate business? Is your current Customer Relationship Management process efficient? 

In this episode of Real Estate Pros, we're joined by Zvi Band. Zvi is the Co-founder and CEO of Contactually - a relationship marketing platform with many of its users in the real estate industry. 

To help you stay top of mind with the relationships that matter to help you retain and grow your business, Zvi shares with us the CRM strategies that will help you build better client relationships.

Read the highlights: stepps.com.au/podcast

 

8
Dec

108: Josh Cobb: Real Estate Industry Trends For 2017: Our Top 3 Predictions

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Are you looking for new industry trends coming to real estate in 2017? Do you want to know where others are focusing their attention?

Agents and teams typically spend these quieter weeks at the end of the year planning their marketing strategies and business operations for the year ahead. It's a time to reflect on what's worked over the past 12 months and more importantly, what didn't.

From all of the strategies being discussed among agents and teams right now, there are a number of interesting trends starting to emerge.

To get you ready for what might be coming next, we've shared our predictions on this final episode of Real Estate Pros for 2016, of the top three industry trends to watch out for in 2017.

Read the highlights: stepps.com.au/podcasts

2
Dec

107: Josh Cobb: 3 Questions To Ask Before Drafting Your 2017 Marketing Plan

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What does 2017 look like for your business?

Is it a 'rinse-and-repeat' of 2016? Or, are you ending this year with a clearly mapped out marketing plan to achieve specific business goals in 2017?

In this episode of Real Estate Pros, you'll learn how to map out an effective annual marketing plan with 3 simple questions and examples from agents and agencies around Australia. 

Read the highlights: stepps.com.au/podcasts

25
Nov

106: Josh Cobb: Real Estate Agents Embrace Influencer Marketing

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Influencer Marketing is defined as a type of marketing that focuses on using key leaders, people of influence, to drive the brand's message to a target market. Rather than marketing directly to a large group of consumers, you instead inspire, hire or pay influencers to get out the word for you.

It's an effective strategy being widely adopted by real estate agents and teams as it becomes harder to earn attention in someone's crowded letterbox, inbox and social media newsfeed.

In this episode of Real Estate Pros, we discuss 'what is influencer marketing', real-world examples and why adopting this approach can help you reach an audience that you couldn't otherwise reach on your own.

Read the highlights: stepps.com.au

17
Nov

105: Josh Cobb: Facebook Live Video - What Real Estate Agents Need To Know

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Have you heard of Facebook Live video? Do you want to use Facebook Live for your real estate business?

Facebook Live lets you connect with your clients, prospects and followers by sharing real-time video of what you’re seeing and doing. 

In this episode of Real Estate Pros, you'll learn why Live video on Facebook out-performs all other content types, how real estate agents are using it to market themselves or their business and why you should consider it for your business sooner rather than later.

Read the highlights: stepps.com.au/podcasts

11
Nov

104: Josh Cobb: Why Email Beats Social Media In Real Estate

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If you listen to the hype, email has died a thousand deaths and social media is the most effective digital channel in business today. But the reality however, is a very different story.

According to a study released on 8 November 2016, email is the clear winner across all key business measures including organic reach, consumer preference and return-on-investment.

Email is still the number one channel that consumers use to communicate with brands online and agents who are ditching email for social media are probably losing business they didn't know they could get.

In this episode of Real Estate Pros, we discuss the results of this new research, why email beats social media in real estate, why it's important to start growing your email list and what content you should be providing to your subscribers.

Read the highlights: stepps.com.au/podcasts